Style Guide

Please utilize the Venmo Style Guide to ensure proper and current use of the Venmo logo, colors and name. Please send question regarding usage for press to marketing@venmo.com. Questions regarding Venmo Developer Tools should be sent to developers@venmo.com.

Logo

This is the primary logo for Venmo and is not to be manipulated in any way. The following pages contain approved variations of this logo. Please refer to the guidelines for color use, variations, clear space, minimum size and incorrect use cases.

The Venmo Logo should never be used inline within a block of text. When Venmo is mentioned in the context of a sentence, never replace the text Venmo with the Venmo Logo.

Color specs

PMS 279 C

#3D95CE

R
061
G
149
B
206
C
072
M
030
Y
001
K
000

Assets


Logo Variations

Logo in a container

The Venmo logo mark can also be shown with a container around it - however this would be a secondary use case. Please us the Venmo logo without a container where possible. If using a container, it should be a solid color without a stroke/border. The rounded corners should not be more than 3px.

Profile image or app button

When the Venmo logo is to be used in a branded setting, e.g. facebook or twitter pages, a shortened logo mark can be used. Do not use the shortened logo mark in places where Venmo isn’t the established brand to avoid confusion.


Logo Colors

The Venmo logo should be used in blue whenever possible, however when it’s on a dark background, the logo should be shown in white. In cases where a monotone logo is required, please use the monotone variation shown below.

When used with partner logos where competing colors are present, please use the monotone logo.

Light background

PMS 279 C

#3D95CE

R
061
G
149
B
206
C
072
M
030
Y
001
K
000

Dark background

White

#FFFFFF

R
255
G
255
B
255
C
000
M
000
Y
000
K
000

Monotone

Black C

#000000

R
000
G
000
B
000
C
000
M
000
Y
000
K
100

Assets


Clear space

Please make sure to give ample space around the Venmo logo and any other graphic elements it is placed next to. There should be equal distance given to all edges of the logo and other elements.

Ideally, please give distance equaling half the logo height between the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.




Ideal Spacing · 1/2 height of logo




Minumum Spacing · 1/4 height of logo



Minimum size

The Venmo logo should never be used any smaller than .5 inches or 48px wide.

Please follow the same clear space rules on the previous page at this smaller size.


Incorrect Logo Use

  1. Do not use any color other than the approved colors for the logo.
  2. Do not distort or space out logo elements.
  3. Do not use the container shape as a stroke/hollowed container.
  4. Do not change the opacity.
  5. Do not add a dropshadow.
  6. Do not add a stroke.
  7. Do not bevel or emboss.
  8. Do not extrude.
  9. Do not add type elements in violation of clear space rules.
  10. Do not frame in a shape.
  11. Do not place on an angle.
  12. Do not add a reflection.


Colors

It is important to represent Venmo with branded colors to ensure a consistent experience across the brand. PMS colors should be used whenever possible when creating branded materials.

When faced with creating a co-branded asset, please choose one main accent color with a monotone pallete supporting it (white, black, shades of gray). Address this on a case-by-case basis as partners may require certain colors to be used in branded materials. As a rule of thumb, try not to use more than two accent colors in one asset to avoid visual clutter.

Primary color: Venmo Blue


PMS 279 C

#3D95CE

R
061
G
149
B
206
C
072
M
030
Y
001
K
000

Secondary colors


Very Light Grey

Cool Grey 1 C

#E7EBEE

R
231
G
235
B
238
C
008
M
004
Y
004
K
000


Light Grey

Cool Grey 2 C

#DEE2E5

R
222
G
226
B
229
C
012
M
007
Y
006
K
000


Grey

PMS 444 C

#6E787F

R
112
G
124
B
124
C
058
M
042
Y
045
K
010


Dark Grey

PMS 426 C

#283036

R
038
G
039
B
041
C
073
M
066
Y
062
K
067


Buttons

When creating buttons for the Venmo brand, please use the logo container shape as the button shape. There will be instances when button shape and/or color can’t be affected, so make due with what you can adjust.

Button container shape and color

Copy should be white, bold and centered within the button. Give 15-20px of padding left and right and about 8px of padding top and bottom. (Can use less padding left and right with smaller buttons.) Rounded corners (border radius) should be set at 3px.

Toggle Buttons

The selected/on state should be in Venmo blue, and the off state should be shown in light gray.

Button container shape and color options

Use any combination of these secondary button options.


Attributions

If you would like to credit Venmo for use of our Developer Tools, please use the text Powered by Venmo. When making this attribution the Venmo logo should not be used.